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Les Cahiers de la publicité Année 1964 Volume 9 Numéro 1 p. 115 Référence bibliographique

Kathryn Sederberg, 18 Ways to show and demonstrate industrial product, in Industrial Marketing, mars 1964, p. 81-87. In: Les Cahiers de la publicité, n°9, Prospective et publicité. p. 115.

www.persee.fr/doc/colan_1268-7251_1964_num_9_1_5332_t1_0115_0000_1

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