Från informationsarbete till strategisk kommunikation: En studie av kommunikatonsarbetets förutsättningar i organisationen Luleå kommunReport as inadecuate




Från informationsarbete till strategisk kommunikation: En studie av kommunikatonsarbetets förutsättningar i organisationen Luleå kommun - Download this document for free, or read online. Document in PDF available to download.

2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis

Abstract [en] : The purpose of this study is to examine the conditions for working with communication within the municipality of Luleå and to define what areas are experienced as problematic. The study begins with five quality interviews with key persons working with communication. Their experiences have been analyzed in different themes. At the end of this study the results declare what areas are experienced as problematic within communication. Suggestions follows on what improvements can be done to strengthen the position of the strategic communication. In the end it is revealed what factors can contribute for the benefit of the municipality through working with strategic communication. My goal is to strengthen the ongoing development of strategic communication by creating a summary material that can give more understanding of the current situation.

Place, publisher, year, edition, pages: 2012. , 56 p.

Keyword [en] : Social Behaviour Law

Keyword [sv] : Samhälls-, beteendevetenskap, juridik, strategisk kommunikation, kommunikation, Luleå, organisation, kommunikationspolicy, information

Identifiers: URN: urn:nbn:se:ltu:diva-44683Local ID: 2735d1af-26f5-4984-a4ac-7c86e64b2c1dOAI: oai:DiVA.org:ltu-44683DiVA: diva2:1017962

Subject / course: Student thesis, at least 15 credits

Educational program: Media and Communication Science, bachelor's level

Supervisors : Juntti-Henriksson, Ann-Kristin

Examiners : Lindstedt, Inger

Note: Validerat; 20120627 (anonymous)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved



Author: Josjö, Linda

Source: http://ltu.diva-portal.org/







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