The Real Value of Social CRM - Report as inadecuate




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The Real Value of Social CRM - . Libro para leer gratis online y descargar en PDF. Fuente: Universidad Rafael Landívar - Guatemala


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REALITY CHECK BY BARTON GOLDENBERG The Real Value of Social CRM Leverage public social media and niche sites to drive traffic to your community I retail energy business.
While its wholesale and commerEvolution event in New York City, where I presented cial lines of business are growing nicely, its retail business a three-hour CRM executive boot camp.
The event is considerably lagging the competition in growth and gave me additional insight into why there is still so profitability.
The problem is a lack of an emotional relamuch industry confusion surrounding social CRM.
While tionship with current and prospective customers.
While I have written previously on this topic, it bears repeating: this company could create a community on Facebook to You cannot have social CRM without social media.
open a dialogue with customers, the bigger bang for the buck comes from driving traffic Social CRM is the process of intefrom Facebook-type communities to grating the social consumer into a company’s own social media comyour current CRM efforts.
That munity.
At its own community, a means harvesting sentimental in• Your website company can become much more sights from your customers’ Twitter • Offer mgmt intimate with those customers. posts, Facebook comments, and ac• Landing pages • Email marketing The increased personal online entivity on other social media sites and gagement leads to a sharing of ideas then integrating relevant informarelevant to this audience, harvesting tion directly into your CRM cusinsights to populate social CRM customer profile.
By marrying transactomer profiles and using its own social tional data from your traditional CRM system with sentimental insights by customers media community data and enhanced social CRM profiles from their participation on social sites, you gain a more to build better digital marketing campaigns. complete understanding of your customers, which in turn helps you to improve marketing, sales, and service.
CUSTOMER-LED...





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