Argüelles Rodríguez, Ana María - Capítulo 1. Introductio- A critical analysis of discourse found in a cartoon for children in Mexico Report as inadecuate




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Argüelles Rodríguez, Ana María
- Capítulo 1. Introductio-
A critical analysis of discourse found in a cartoon for
children in Mexico
-- Licenciatura en Idiomas. - Departamento de
Lenguas. - Escuela de Artes y
Humanidades, - Universidad de las Américas
Puebla.


Teaser



Chapter one: introduction 1.1 Introduction to the problem “Media have become the oxygen of our existence, that which once was seen as a medium for the educated, the privileged, the initiated, has become the essence upon which surrounds our daily existence… for good, for bad, or for the ugly, media affects us all” (Steinberg, 2007, p.XIV). Media is defined as a distributor of information, ideas, and entertainment through radio, television, the press, films, marketing, and publications (Vasile, 2010).
According to Vasile media have diverse functions; the first is educational because they can impart knowledge and can promote actions that have social utility.
The second, states Vasile, is that media have the power to shape particular points of view due to the fact that they establish the policy agenda, as well as controversial issues.
Vasile refers to media as an important source that can transform, model or change people’s opinions in diverse life aspects; he claims that people “…are educated *by media+ to do things in a specific way” (p.26). Moreover, as Steinberg (2007) mentions in her quote, media is part of people’s daily lives, to such a point that she dares to say that they “have become the oxygen of our existence” (p.
XIV).
The society in general is frequently exposed to them, if not always; this exposure affects individuals, as they become media consumers.
What is more, this contact with media starts in the early years of childhood and because of the influence it has on the audience, there is a growing concern on the effects media can have on children and on the way it educates the young generations. Alfonso Gutierrez (2008), professor of Education Technologies in the Universidad de Valladolid, states that television has been undoubtedly the most popul ar mass media of the 20th century and that its transcendence and influence in the construction of society is undeniable.
Opinions on the current functions of television might be diverse as b...






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