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Abstract

The managerial structures need a powerful instrument for measuring, monitoring and tracking down the key business processes. Under harsh competitive conditions, managers are now forced to solve complex problems, often not sufficiently clearly- defined, which have multiple-planned implications. Their reactions to the business demand must be not only quick, but also the right ones. They must achieve shortterm results, but also have long-term orientation. The BI solutions have appeared as a response to managers’ demands to obtain quickly matched synthesis information, with explanatory details, associated with the displayed synthesis. In this article, I will present a BI solution, implemented through QlikView Application, thanks to which it is possible to monitor the company sales, by establishing the performance pointers.



Item Type: MPRA Paper -

Original Title: Instrumente de business intelligence pentru monitorizarea vanzarilor-

English Title: Business intelligence instruments for sales monitoring-

Language: English-

Keywords: sales, business intelligence, QlikView, monitoring, evolutions The-

Subjects: C - Mathematical and Quantitative Methods > C8 - Data Collection and Data Estimation Methodology ; Computer Programs > C88 - Other Computer SoftwareM - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M2 - Business Economics > M21 - Business Economics-





Author: Serbanescu, Luminita

Source: https://mpra.ub.uni-muenchen.de/13942/







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