Innovating in reverse: services and the reverse product cycleReport as inadecuate

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1 CLERSE - Centre Lillois d’Études et de Recherches Sociologiques et Économiques

Abstract : As they account for the largest share of employment and value added, services do not or cannot lie outside a Schumpeterian view of innovation phenomena. Of the various attempts at shedding more light on the mechanisms of innovation in service industries and firms, we consider the -reverse product cycle- to warrant special attention because of its highly thought-provoking nature and its theoretical ambition. This article has two objectives: firstly, to present this interesting and still neglected theoretical study, and secondly, to evaluate on a theoretical and empirical level the extent to which Barras- model meets the objective of a -theory of innovation in services-.

Keywords : reverse product cycle service industries Innovation

Author: Faïz Gallouj -



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