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The vastmajority of studies performed on the priming of attitudes, dispositions, andbehavior engaged non-selective group of students as participants. This studyengaged highly skilled experts as well as student cohorts. In a series of 3experiments, professional chess players as well as non-selected groups ofstudents were primed for risk-taking behavior. The priming manipulationsincluded words Experiments 1-2 and pictures Experiment 3. The resultsshowed that priming was roughly effective to the same extent with experts andnon-experts. We conclude that experts are not immune of the influence ofpriming—their high motivation and domain-specific performance notwithstanding.


Priming, Experts, Chess, Risk-Taking

Cite this paper

Bitensky, I. , Mama, Y. & Algom, D. 2014. Efficacy of Priming: Evidence from Expert Performance. Psychology, 5, 1923-1932. doi: 10.4236-psych.2014.517195.

Author: Igor Bitensky1*, Yaniv Mama2, Daniel Algom1

Source: http://www.scirp.org/


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