Highlights of consumption and satisfaction in nautical tourism. a comparative study of visitors to the canary islands and morocco Report as inadecuate




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Carmelo J. León González ; Javier de León Ledesma ;Gestión y Ambiente 2015, 18 1

Author: Yen E. Lam González

Source: http://www.redalyc.org/


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Gestión y Ambiente ISSN: 0124-177X rgya@unalmed.edu.co Universidad Nacional de Colombia Colombia Lam González, Yen E.; León González, Carmelo J.; de León Ledesma, Javier Highlights of consumption and satisfaction in nautical tourism.
A comparative study of visitors to the Canary Islands and Morocco Gestión y Ambiente, vol.
18, núm.
1, junio, 2015, pp.
129-145 Universidad Nacional de Colombia Medellín, Colombia Available in: http:--www.redalyc.org-articulo.oa?id=169439782008 How to cite Complete issue More information about this article Journals homepage in redalyc.org Scientific Information System Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Non-profit academic project, developed under the open access initiative Highlights of consumption and satisfaction in nautical tourism. A comparative study of visitors to the Canary Islands and Morocco Elementos clave del consumo y la satisfacción en el turismo náutico.
Estudio comparativo entre las Islas Canarias y Marruecos Yen E.
Lam González* Carmelo J.
León González** Javier de León Ledesma*** Fecha de recepción: 14 de noviembre de 2014 Aceptación: 29 de abril de 2015 Recibido versión final: 29 de abril de 2015 Abstract Nautical tourism is considered to be an under-exploited research area, taking into account its evolution and growth prospects.
The present study was conducted with nautical tourists during their visit to the Canary Islands and Morocco between 2013 and 2014.
Our aim is to better guide the creation of new joint businesses by determining the most demanded activities among the nautical tourists that visit this part of the world.
Some findings indicate that tourists’ consumption and satisfaction vary between a nautical tourist that sails and a tourist motivated by other nautical activities, regardless of the destination they choose.
The study also differentiates the nautical tourists’ preferences according to the most popular activities carried...





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