The Mechanism of -Big Data- Impact on Consumer BehaviorReport as inadecuate

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The growth of the network data is beyond the processing capacity of theexisting IT infrastructure. At the same time -big data- is also a major influence on consumer’s behavior. C2C e-commerce consumption patternis experiencing a vigorous development time of the electronic commerce inChina. Because of its low threshold of setting up a shop which is occupyingless money, low operating costs and obvious price advantages,low-income groups are welcome to this pattern. In case, this article analyzedthe influence from five aspects: consumer behavior in security system,information search, recommendation system, credit system, virtual experience.


C2C E-Commerce; Big Data; Consumer Behavior

Cite this paper

Z. Fang and P. Li -The Mechanism of -Big Data- Impact on Consumer Behavior,- American Journal of Industrial and Business Management, Vol. 4 No. 1, 2014, pp. 45-50. doi: 10.4236-ajibm.2014.41008.

Author: Zilong Fang, Pengju Li



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