Logistics and Supply Chain Management: An Area with a Strategic Service PerspectiveReport as inadecuate




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Logistics andsupply chain management is an area that evolved deeply in the past years,integrating developments of other areas of knowledge, both entrepreneurial andgeneral. In this paper, a perspective of the evolution oflogistics and supply chain management is somehow designed. Traditionally, onemay find logistics and supply chain management in friction with marketing andclaiming for its own space. Nowadays, it seems difficult to see internallogistics versus external marketing wars and different orientations betweenmarketing and logistics because they are both service and relations oriented.Simple transactions have been substituted, long time ago, for sustainable relationsin the area of logistics and supply chain management. Finally, a more serviceoriented logic has been the footprint of logistics and supply chain managementin current days and not, as pretended for some current rows of investigation, asimple transaction approach under a goods dominant logic. Logistics and supplychain management is nowadays in parallel with an S-D logic service dominantlogic because it is an area where relations matter, where sustainable linksbetween networks of companies are crucial and where service is key in order toaccommodate the contemporary thoughts and practices in the area. The main purpose of the paper is to stress the point that logistics and supply chain management is an areaof service and value creation or co-creation and not a simple area of goodsexchange and simple transactions.



KEYWORDS

Logistics; Supply Chain Management; Relations; Goods; Service

Cite this paper

J. Carvalho, J. Vilas-Boas and H. Neill -Logistics and Supply Chain Management: An Area with a Strategic Service Perspective,- American Journal of Industrial and Business Management, Vol. 4 No. 1, 2014, pp. 24-30. doi: 10.4236-ajibm.2014.41005.





Author: José Crespo de Carvalho, João Vilas-Boas, Henrique O’ Neill

Source: http://www.scirp.org/



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