Consumption Behaviours of Park Visitors and the Implications for Tourism Marketing: A Case in ChinaReport as inadecuate




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A survey of tourists to the protected areas in the Taibai Mountain 太白山 Region of China reveals a local domestic market, dominated by students and company employees. The market is attracted by the natural beauty of the Region, but not yet focused on nature based activities in the many protected areas. Given the Region’s assured tourism future based on its natural and cultural characteristics, the survey data are used to discuss strategies for development. The fundamental issue is how to design tourism products targeting different tourist market segments which have different consumption preferences and behaviours and provide sustainable economic benefits to the local community while protecting the natural and cultural assets of this region.

KEYWORDS

Local Poor; Market Segments; Tourism Development; Tourist Behaviours

Cite this paper

Zeng, B. 2013. Consumption Behaviours of Park Visitors and the Implications for Tourism Marketing: A Case in China. Chinese Studies, 2, 25-31. doi: 10.4236-chnstd.2013.21003.





Author: Zeng Benxiang

Source: http://www.scirp.org/



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