Discrete Brand Choice Models: Analysis and ApplicationsReport as inadecuate


Discrete Brand Choice Models: Analysis and Applications


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In this thesis, we study brand choice problem via the following three perspectives: a company-s market share management, introduction of customers with different perspectives, and an analysis of an application domain which is illustrative of these issues. Our contributions following these perspectives include: 1 development of a stochastic differential-jump game SDJG model for brand competition in a specific situation wherein market share is modeled by a jump-diffusion process, 2 a robust hierarchical logit-probit model for market heterogeneity, and 3 applications of logit-probit model to the dynamic pricing problem occurring in production-inventory systems with jump events. Our research explores the use of quantitative method of operations research to control the dynamics of market share and provides a precise estimation method to integrate more detail information in discrete brand choice models.



Georgia Tech Theses and Dissertations - School of Industrial and Systems Engineering Theses and Dissertations -



Author: Zhu, Liyu - -

Source: https://smartech.gatech.edu/







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