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Revista Signos 2016, 49 91

Author: María Martínez Lirola

Source: http://www.redalyc.org/


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Revista Signos ISSN: 0035-0451 revista.signos@ucv.cl Pontificia Universidad Católica de Valparaíso Chile Martínez Lirola, María Multimodal analysis of a sample of political posters in Ireland during and after the Celtic Tiger Revista Signos, vol.
49, núm.
91, agosto, 2016, pp.
245-267 Pontificia Universidad Católica de Valparaíso Valparaíso, Chile Available in: http:--www.redalyc.org-articulo.oa?id=157046807005 How to cite Complete issue More information about this article Journals homepage in redalyc.org Scientific Information System Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Non-profit academic project, developed under the open access initiative REVISTA SIGNOS.
ESTUDIOS DE LINGÜÍSTICA ISSN 0718-0934 © 2016 PUCV, Chile  DOI: 10.4067-S0718-09342016000200005  49(91) 245-267 Multimodal analysis of a sample of political posters in Ireland during and after the Celtic Tiger Análisis multimodal de una muestra de posters políticos en Irlanda durante y después del Celtic Tiger María Martínez Lirola UNIVERSIDAD DE ALICANTE ESPAÑA UNIVERSIDAD DE SUDÁFRICA SUDÁFRICA maria.lirola@ua.es Recibido: 29-IV-2014 - Aceptado: 10-VII-2015 Abstract The aim of this research paper is to analyse the key political posters made for the campaigns of Irish political party Fianna Fáil framed in the Celtic Tiger (1997-2008) and post-Celtic Tiger years (2009-2012).
I will then focus on the four posters of the candidate in the elections that took place in 1997, 2002, 2007 and 2011 with the intention of observing first how the leader is represented, and later on pinpointing the similarities and possible differences between each.
This is important in order to observe the main linguistic and visual strategies used to persuade the audience to vote that party and to highlight the power of the politician.
Critical discourse analysis tools will be helpful to identify the main discursive strategies employed to persuade the Iris...





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