E-Commerce Pricing Strategies under Costs Structures Different with Traditional RetailersReport as inadecuate




E-Commerce Pricing Strategies under Costs Structures Different with Traditional Retailers - Download this document for free, or read online. Document in PDF available to download.

With the rapid development of internet, e-commerce has experienced great progress during the last decades. It has been proved that e-commerce is different with traditional retailers in both its sale channels and cost structure. Faced with the same demand, there exists competition between e-commerce and traditional commerce. The main concern of this thesis is to show how the completion influences the price strategies. It is found by a two-stage game model that the share of the population with internet access has influence on the competition behavior, which conforms to the reality.

KEYWORDS

electronic commerce; retailer; costs; pricing strategy; game theory

Cite this paper







Author: Yang Huang, Ya Zhou, Keqiang Li

Source: http://www.scirp.org/



DOWNLOAD PDF




Related documents