A Study on Crisis Intervention for Internet Public Opinion of College Collective IncidentsReport as inadecuate




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As internet become the main channel for expression and method for mobilization by college students, internet public opinion of college collective incident is easier to form. College internet management department should take pre-intervention, online-intervention and post-intervention methods to intervene the crisis with a normal, tolerant, responsible mind. And there are three tips to intervene the emergency, these are topic guide, rapid response and agenda-setting.

KEYWORDS

college; collective incidents; internet public opinion; crisis; intervene

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Author: Runxi Zeng, Fujian Fang, Qiang Chen

Source: http://www.scirp.org/



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