EFFECTIVENESS AND PROFITABILITY IN THE CONTEXT OF MASS MEDIA INDUSTRIESReport as inadecuate




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Informatologia, Vol.41 No.1 March 2008. -

In this paper system analysis of media market in the context of strong development of media industry is being conducted, on all levels of local, national, regional and global media communication. Authors conduct synchrony and diachrony analysis of profitability of media subjects economic value in business of media institutions and also communication aspects of the media analysis of information and communication contents in the context of preserving of informational, cultural, political and social role of media communication in the terms of global media industry. Research has shown that the economic, communication and social aspects of media and media industry are linked. Media profitability and the social role of media is in the constant -social conflict- between economic profitability and social role of the media. Research has shown that media industry in the context of market and survival in media market must respect laws of market with thw respect to basic social role of media on all levels of media communication global, national, regional and local. Authors conclude that todays media industry in the modern communication world, from the aspect of business and public afficientcy, is in the permanent social discrepancy between profit and social responsibility of the media.

media; communication; media profitability



Author: Mario Plenković - ; Institute of Media Communications, University of Maribor, Maribor, Slovenia Tina Tomažič - ; Institute of

Source: http://hrcak.srce.hr/



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