Processos de consumo cultural e midiático: imagem dos ‘otakus’, do japão ao mundo Report as inadecuate




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Tatiane Hirata ;IntercomRevista Brasileira de Ciências da Comunicação 2014, 37 2

Author: Yuji Gushiken

Source: http://www.redalyc.org/


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Red de Revistas Científicas de América Latina, el Caribe, España y Portugal Sistema de Información Científica English version Gushiken, Yuji; Hirata, Tatiane Processos de consumo cultural e midiático: imagem dos ‘Otakus’, do Japão ao mundo Intercom - Revista Brasileira de Ciências da Comunicação, vol.
37, núm.
2, julio-diciembre, 2014, pp.
133-152 Sociedade Brasileira de Estudos Interdisciplinares da Comunicação São Paulo, Brasil Available in: http:--www.redalyc.org-articulo.oa?id=69832559007 Intercom - Revista Brasileira de Ciências da Comunicação, ISSN (Printed Version): 1809-5844 intercom@usp.br Sociedade Brasileira de Estudos Interdisciplinares da Comunicação Brasil How to cite Complete issue More information about this article Journals homepage www.redalyc.org Non-Profit Academic Project, developed under the Open Acces Initiative Processes of Cultural and Media Consumption: The Image of ‘Otaku’, from Japan to the World* DOI 10.1590-1809-5844 20146 Yuji Gushiken** Tatiane Hirata*** Abstract From the theoretical perspective regarding communication as culture, this article focuses on the communicative dimension of cultural processes in contemporary times.
Its objective is to report and discuss the widespread image of the social group referred to as Otaku, which is characterized by great ambivalence resulting from its Japanese origin and its subsequent insertion into mediatized imagery on a worldwide scale.
In Japan, Otaku imagery carries the negative connotation of individuals who are fanatical about the consumption of entertainment-industry products, have little inclination for social life, and are associated with psychopathological and criminal behavior.
In Asia and Brazil, the term Otaku has come to designate fans of Japanese pop culture but is characterized by its reference to a youth in search of informational exchanges and new modes of social interaction within urban life.
It is concluded that Otaku imagery in the mun...





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