Comunicação e mobilização: o movimento ‘não foi acidente’ e a campanha em torno de um problema público no brasil Report as inadecuate




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IntercomRevista Brasileira de Ciências da Comunicação 2014, 37 2

Author: Terezinha Silva

Source: http://www.redalyc.org/


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Red de Revistas Científicas de América Latina, el Caribe, España y Portugal Sistema de Información Científica English version Silva, Terezinha Comunicação e mobilização: o movimento ‘Não Foi Acidente’ e a campanha em torno de um problema público no Brasil Intercom - Revista Brasileira de Ciências da Comunicação, vol.
37, núm.
2, julio-diciembre, 2014, pp.
113-132 Sociedade Brasileira de Estudos Interdisciplinares da Comunicação São Paulo, Brasil Available in: http:--www.redalyc.org-articulo.oa?id=69832559006 Intercom - Revista Brasileira de Ciências da Comunicação, ISSN (Printed Version): 1809-5844 intercom@usp.br Sociedade Brasileira de Estudos Interdisciplinares da Comunicação Brasil How to cite Complete issue More information about this article Journals homepage www.redalyc.org Non-Profit Academic Project, developed under the Open Acces Initiative Communication and Mobilization: the It Was No Accident movement and the campaign around a public problem in Brazil* DOI 10.1590-1809-584420145 Terezinha Silva** Abstract Based on Quéré’s event approach, on Gusfield’s concept of public problem and framing in Goffman, the article analyzes the emergence and actions of the It Was No Accident movement.
It specifically concerns the development of a campaign, enhanced by social media, to present Brazil’s national congress with a proposed law based on a popular initiative, which would modify the country’s transit code and toughen sentences for those who drink and drive.
It analyzes the content of journalistic articles published in electronic and digital media, as well as comments posed on the blog of the group and on its Facebook page.
The analysis shows how the definition of a problem-situation conditions the proposed treatment. Keywords: Communication and mobilization.
The Não Foi Acidente [It Was No Accident] movement.
Drinking and Driving.
Public Problem.
Event. A first version of this article was presented to the Commun...





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