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Martha de Alba ;Culturales 2010, VI 11

Author: Guénola Capron

Source: http://www.redalyc.org/


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Culturales ISSN: 1870-1191 revista.culturales@uabc.edu.mx Universidad Autónoma de Baja California México Capron, Guénola; Alba, Martha de Creating the Middle-class Suburban Dream in Mexico City Culturales, vol.
VI, núm.
11, enero-junio, 2010, pp.
159-183 Universidad Autónoma de Baja California Mexicali, México Available in: http:--www.redalyc.org-articulo.oa?id=69415134007 How to cite Complete issue More information about this article Journals homepage in redalyc.org Scientific Information System Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Non-profit academic project, developed under the open access initiative Creating the Middle-class Suburban Dream in Mexico City Guénola Capron Centre National de la Recherche Scientifique, France Martha de Alba Universidad Autónoma Metropolitana-Iztapalapa Abstract.
The aim of this article is to understand a particular form of urban culture, related to the development of Mexico City’s suburbs during the late fifties.
How the American urban experience influenced the arising suburban culture? What kind of urban imaginary was associated with the new way of life proposed by promoters of modern suburbs? We will try to answer these questions by analyzing the urbanistic ideas made fashionable by those architects who had a forceful influence on the development of the city in the fifties. Secondly, we will review the marketing discourse preferred by promoters of residential developments built in the same period in Mexico City. Keywords: 1.
suburbs, 2.
social imaginary, 3.
urban marketing, 4.
Mexico City. Resumen.
En este artículo tratamos el desarrollo de los suburbios de la Ciudad de México a finales de los cincuenta.
¿De qué manera la experiencia urbana norteamericana influyó en el surgimiento de una cultura suburbana? ¿Qué tipo de imaginario social se encuentra asociado con la nueva forma de vida propuesta por los promotores de los suburbios modernistas? Trataremos de resp...





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