MARKET DEPLOYMENT PLANNING: AN EXECUTIVE FACTOR BASED OPTIMIZATION MODEL Report as inadecuate




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1 Laval university

Abstract : This paper introduces a novel systematic approach for market deployment planning of new ventures. This methodology exploits databases to surrogate market factor data and utilizes an optimization model via an interactive decision framework to generate a sustainable roadmap for decision makers in early phases of business ventures. Application of this model to a case study of a proposed business venture aiming to tackle natural disaster supply relief markets in the USA is used to demonstrate the usefulness, efficiency and capability of the model.

Keywords : Market deployment plan Optimization Model Natural Disasters





Author: Salman Kimiagari - Benoit Montreuil -

Source: https://hal.archives-ouvertes.fr/



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