Challenges of Measuring Revenue, Margin and Yield Optimization in Container ShippingReport as inadecuate




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1 Wrocław University of Economy 2 Aalborg University Denmark 3 Aalborg University in Copenhagen

Abstract : We present in this paper some initial ideas of Revenue and Yield Management in the container shipping industry, namely a regression study of the behavior of the currently used indicator for measuring pricing and revenue performance in a leading shipping line. We consider the properties of the indicator used and discuss options of developing a better indicators of revenue or yield optimization, being either revenue or yield per available unit. At the end we also formulate implications for a future research work to be done on development of relevant measures for the industry.

Keywords : yield revenue management liner shipping transportation logistics





Author: Albert Gardoń - Peter Nielsen - Niels Rytter -

Source: https://hal.archives-ouvertes.fr/



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