Soap Operas for for Female Micro Entrepreneur Training Report as inadecuate




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Abstract

We analyze the impact of the Strengthening Women Entrepreneurship in Peru SWEP program. SWEP trained female micro-entrepreneurs on business management practices e.g. accounting, marketing, etc

The training was provided in 4-5 hour sessions using soap operas and practical exercises specifically designed for the program. We conducted a field experiment among a group a micro-entrepreneurs based in two Peruvian cities Lima and Piura to investigate whether SWEP had a positive impact on its beneficiaries. Our results show the program positively affected the adoption of business practices taught by the program. In particular, those who received the trainingwere 4-6 percentage points more likely to assign themselves a fixed salary rather than taking cash from their businesses based on personal needs and 6-11 percentage points more likely to keep better records of potential business contacts. We also find some positive impacts on theadoption of bookkeeping practices 4-6 percentage points, though this result is not significant across all of our specifications. While these changes in adoption rates were large compared to their baseline levels, they were rather small in absolute terms. Therefore, we do not find anyimpact on average business performance, household expenditures, or women empowerment in the household. Qualitative information suggests that micro entrepreneurs were satisfied with the training, but considered that many of the practices taught by the program were difficult to follow because of time constraints.



Item Type: MPRA Paper -

Original Title: Soap Operas for for Female Micro Entrepreneur Training-

English Title: Soap Operas for for Female Micro Entrepreneur Training-

Language: English-

Keywords: Trainig, Women entrepeneurship, impact evaluation, RCT-

Subjects: D - Microeconomics > D2 - Production and OrganizationsD - Microeconomics > D2 - Production and Organizations > D22 - Firm Behavior: Empirical AnalysisJ - Labor and Demographic Economics > J1 - Demographic EconomicsJ - Labor and Demographic Economics > J2 - Demand and Supply of LaborJ - Labor and Demographic Economics > J2 - Demand and Supply of Labor > J24 - Human Capital ; Skills ; Occupational Choice ; Labor ProductivityJ - Labor and Demographic Economics > J3 - Wages, Compensation, and Labor Costs-





Author: Nakasone, Eduardo

Source: https://mpra.ub.uni-muenchen.de/61302/



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