What explains small- and medium-sized apparel retailers’ international market involvement An application of Uppsala modelReport as inadecuate




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Fashion and Textiles

, 2:21

First Online: 05 November 2015Received: 24 May 2015Accepted: 16 September 2015DOI: 10.1186-s40691-015-0045-6

Cite this article as: Cho, H.J. & Jin, B. Fashion and Textiles 2015 2: 21. doi:10.1186-s40691-015-0045-6

Abstract

The purpose of this study is to investigate U.S. small- and medium-sized apparel retailers’ international expansion by proposing a theoretical framework that incorporates the antecedents of small- and medium-sized apparel retail firms’ international market involvement. Data were collected via a self-administered questionnaire completed by apparel retailers nationwide. A total of 76 usable questionnaires were collected based on Dillman et al. Internet, mail, and mixed-mode surveys: The tailored design method, 2009 Mail Survey technique. The results indicate that small- and medium-sized apparel retailers who have more foreign networks are likely to have foreign market knowledge. Firm age and market knowledge were found to influence a firm’s international market involvement. The results further reveal that market knowledge mediates the relationship between foreign networking and international market involvement. This study contributes to the growing knowledge base about small- and medium-sized retailers’ international expansion in the apparel industry.

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Author: Hyeon Jeong Cho - Byoungho Jin

Source: https://link.springer.com/



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