Du musée au parc d’attractions : opportunités et risques de l’éduvertissement Report as inadecuate




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Abstract

This article explores the concept of edutainment, i.e. the tendency of museums to be more fun and interactive for their visitors, especially the younger ones. This article also explores the merchandisation of culture and the entry of commercial brands in museums and analyses the chances and pitfalls of edutainment, from a theoretical as well as a managerial point of view, through interviews of curators in Switzerland, France and Canada. This articles ends by offering reflexions for new tracks of research



Item Type: MPRA Paper -

Original Title: Du musée au parc d’attractions : opportunités et risques de l’éduvertissement-

English Title: From the museum to the amusement park: opportunities and risks of edutainment-

Language: French-

Keywords: Museums; amusement parks; edutainment; brands-

Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M14 - Corporate Culture ; Diversity ; Social ResponsibilityM - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing-





Author: Courvoisier, François

Source: https://mpra.ub.uni-muenchen.de/43374/







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