Sexual Priming, Gender Stereotyping, and Likelihood to Sexually Harass: Examining the Cognitive Effects of Playing a Sexually-Explicit Video GameReport as inadecuate




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Sex Roles

, Volume 62, Issue 1–2, pp 77–88

First Online: 22 September 2009Received: 14 November 2008Accepted: 20 August 2009DOI: 10.1007-s11199-009-9695-4

Cite this article as: Yao, M.Z., Mahood, C. & Linz, D. Sex Roles 2010 62: 77. doi:10.1007-s11199-009-9695-4

Abstract

The present study examines the short-term cognitive effects of playing a sexually explicit video game with female -objectification- content on male players. Seventy-four male students from a university in California, U.S. participated in a laboratory experiment. They were randomly assigned to play either a sexually-explicit game or one of two control games. Participants’ cognitive accessibility to sexual and sexually objectifying thoughts was measured in a lexical decision task. A likelihood-to-sexually-harass scale was also administered. Results show that playing a video game with the theme of female -objectification- may prime thoughts related to sex, encourage men to view women as sex objects, and lead to self-reported tendencies to behave inappropriately towards women in social situations.

KeywordsMedia sex Video game Priming Gender stereotype Sexual harassment Gender schema Lexical decision task  Download fulltext PDF



Author: Mike Z. Yao - Chad Mahood - Daniel Linz

Source: https://link.springer.com/







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