Communication Practices of Yesteryear: A Qualitative Analysis of Business and Professional Communication Textbooks in the Last Ten Years.Report as inadecuate




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In 1993, E. Perrigo and D. Gaut surveyed 222 business communication professors and received the names of textbooks that there instructors used. From the list, 10 were chosen and examined to discover what the authors deemed important knowledge for business students. Areas identified were: (1) the role or importance of communication in business settings; (2) communication viewed from the standpoint of the model; (3) writing ability; (4) specific types of written communication; (5) the difference between verbal and nonverbal communication; (6) listening skills; (7) the interviewing process and techniques; (8) resumes and letters of application; (9) group work; (10) multicultural/intercultural/international communication; (11) communication technology; (12) sex and gender bias; (13) conflict management; (14) public speaking and oral communication; (15) business and communication ethics. Communication skills can insure business students' success or failure perhaps more so than any other subject they have learned while earning their college degrees. Educators must insure that students become knowledgeable in the business and professional skills necessary to their career development. (Contains 12 references.) (TB)

Descriptors: Business Communication, Communication Skills, Higher Education, Qualitative Research, Student Needs, Textbook Evaluation, Textbook Research, Textbooks











Author: Howard, Heather A.

Source: https://eric.ed.gov/?q=a&ft=on&ff1=dtySince_1992&pg=11406&id=ED381820







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