When You Do It for Money, Is the Customer Always RightReport as inadecuate




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Any college English teacher who seriously seeks to bridge the academic and corporate learning communities must learn from rather than laugh at the industrial mindset. Mediating between composition theorists' process-oriented pedagogies and the type of linear writing instruction the corporate mind values is essential in the corporate classroom. The writing consulting business is business, and if academics are going to play ball in corporate fields, they need to adapt their pedagogies to corporate rules. Three simple guidelines will help college teachers practice the requisite art of mediation in the corporate classroom: (1) don't use the "F" word--freewriting--in a corporate classroom. Use more pragmatic terms like "Speed Drafting" for free writing, or "Mind Mapping" for clustering, "Thinking on Paper" for brainstorming; (2) avoid condescension toward business people's use of jargon--composition teachers also have a widely used set of jargon all their own; (3) mediate between the notions of process and revision that composition teachers respect and linear models that the business and technical communities value by breaking down the revision process into a set of clearly defined linear steps. Bridging the academic and business learning communities and becoming strong competitors in the writing consulting business means realizing that in the corporate environment, the process of teaching writing, like the transactional writing process itself, is largely a matter of re-vision, of re-seeing what writing teachers have to offer through the eyes of potential clients and re-casting pedagogies in terms that have meaning for those clients. (SAM)

Descriptors: Business Communication, Consultants, Consultation Programs, Discourse Communities, Higher Education, Improvement Programs, Professional Training, Teaching Styles, Technical Writing, Writing Instruction











Author: Van Decker, Lori

Source: https://eric.ed.gov/?q=a&ft=on&ff1=dtySince_1992&pg=11044&id=ED357358







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