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Reference: Sian Kevill and Alex Connock, (2013). Ask the audience: evaluating new ways to fund TV content.Citable link to this page:

 

Ask the audience: evaluating new ways to fund TV content

Abstract: This report examines the evolving funding and distribution models for TV and video content and the global debate around editorial credibility, regulation, and effectiveness. It asks viewers what they think of content created in this way and demonstrates a surprisingly high tolerance of advertiser presence.

Publication status:PublishedPeer Review status:Not peer reviewedVersion:Publisher's versionDigital Origin:Born digital

Bibliographic Details

Publisher: Reuters Institute for the Study of Journalism

Publisher Website: http://reutersinstitute.politics.ox.ac.uk/

Issue Date: 2013

Copyright Date: 2013-12 Identifiers

Urn: uuid:7ccf82d9-2009-4419-93de-ab53b211e230 Item Description

Type: Report;

Language: en

Version: Publisher's versionKeywords: Sponsored content Product placement TV advertising TV funding Public attitudes to sponsored contentSubjects: News media,journalism,publishing Tiny URL: ora:8783

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Author: Sian Kevill - - - Alex Connock - - - - Bibliographic Details Publisher: Reuters Institute for the Study of Journalism - Publisher

Source: https://ora.ox.ac.uk/objects/uuid:7ccf82d9-2009-4419-93de-ab53b211e230



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