Identification of Workplace Skills and Competencies Essential for Marketing Occupations.Report as inadecuate




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A study examined the types of academic skills and workplace competencies that will be needed by persons employed in marketing occupations in the future. Three rounds of a Delphi questionnaire were mailed to 23 persons who were recommended by secondary and postsecondary marketing teachers in Missouri as having expertise in marketing occupations. In each round, participants were asked to use a 5-point scale to rank 6 basic academic skills, 7 advanced academic skills, and 40 higher-order workplace competencies from the standpoint of their degree of relevance to marketing occupations. A mean response of 4.50 to 5.00 (strong agreement) was taken as an indication that the given skills/competences are essential to employment in marketing occupations. The following academic skills and workplace competencies were so rated in round 3: listens, solves problems, sets priorities, assumes responsibility for own decisions and actions, manages time, demonstrates flexibility and adaptability, resolves problem situations, and communicates information. The participants also agreed that an additional 5 basic academic skills, 6 advanced academic skills, and 33 higher-order workplace competencies are important for employment in marketing occupations. (Contains 13 references.) (MN)

Descriptors: Academic Education, Basic Skills, Business Skills, Competence, Distributive Education, Educational Needs, Employment Potential, Employment Qualifications, Job Skills, Marketing, Needs Assessment, Postsecondary Education, Secondary Education











Author: Ruhland, Sheila K.

Source: https://eric.ed.gov/?q=a&ft=on&ff1=dtySince_1992&pg=10140&id=ED366776







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