Enrollment Management Targeting by PG-TRAK90: Cluster Analyzing Cohort 1990 Four-Year Outcomes Groups. Market Analysis MA95-5.Report as inadecuate




Enrollment Management Targeting by PG-TRAK90: Cluster Analyzing Cohort 1990 Four-Year Outcomes Groups. Market Analysis MA95-5. - Download this document for free, or read online. Document in PDF available to download.





A study of final student academic outcomes was conducted at Prince George's Community College (PGCC), Maryland, using the lifestyle cluster of PG-TRAK90, the college's proprietary geo-demographic analysis system which targets new educational markets and tracks student needs and performance. Of the fall 1990, first-time-in-college cohort, 90% (n=2,386) were successfully cluster-identified into one of 12 categories in the lifestyle classification scheme. Study findings included the following: (1) by spring 1994, 16% of the fall 1990 cohort had achieved a degree or diploma or transferred; 13% were sophomores in good standing; 7% were academically unsuccessful, but were continuing their enrollment at PGCC; and 64% were unsuccessful exiters; (2) there appeared to be a regular and fairly strong direct relationship between the social status of a student's residential neighborhood and his/her likelihood of academic success at PGCC, with 42% of the cohort from primarily white middle-class areas; 30% of the students from mixed race, middle-class neighborhoods; and 26% of the students from mixed race, lower middle class neighborhoods successfully earning an award, transferring, or being a sophomore in good standing within 4 years; and (3) the link between the socio-economic status of students' neighborhoods and their academic success remained in evidence for specific success measures. (KP)

Descriptors: Academic Achievement, Cohort Analysis, Community Colleges, Geographic Distribution, Grades (Scholastic), Graduation, Race, School Demography, Socioeconomic Status, Student Characteristics, Two Year College Students, Two Year Colleges











Author: Boughan, Karl

Source: https://eric.ed.gov/?q=a&ft=on&ff1=dtySince_1992&pg=9538&id=ED380164







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