The Effects of Media Coverage of the 2009 Cookie Dough Recall on the Demand for the Brand and the Close Substitutes Report as inadecuate




The Effects of Media Coverage of the 2009 Cookie Dough Recall on the Demand for the Brand and the Close Substitutes - Download this document for free, or read online. Document in PDF available to download.



Keywords: Food Safety ; Food Marketing ; Media Information

Subject(s): Agricultural and Food Policy

Food Consumption/Nutrition/Food Safety

Marketing

Issue Date: 2014

Publication Type: Conference Paper/ Presentation

PURL Identifier: http://purl.umn.edu/180072

Record appears in: Agricultural and Applied Economics Association (AAEA) > 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota





Author: Bharad, Abhishek Bhagwat ; Harrison, R. Wes ; Davis, Christopher

Source: http://ageconsearch.umn.edu/record/180072?ln=en



DOWNLOAD PDF




Related documents