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This study investigates the effect of the revelation of posted bids in second-price experimental auctions for apple quality attributes under the experimental design where information is added progressively across rounds. We find that the revelation of posted bids does not bias the following bids and that increased information about the apple increases the accuracy of participants’ following bids. Therefore, the final round bids are used to evaluate consumers’ willingness to pay for the apple attributes of interest in this study. Consumers are found to prefer large, firm, sweet, crisp and less defects coverage apples.

Keywords: affiliation ; experimental auctions ; posted prices ; willingness-to-pay ; apple attributes

Subject(s): Demand and Price Analysis

Marketing

Issue Date: 2014

Publication Type: Conference Paper/ Presentation

PURL Identifier: http://purl.umn.edu/170439

Total Pages: 30

Series Statement: ID# 5300

Record appears in: Agricultural and Applied Economics Association (AAEA) > 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota





Author: Li, Yingzi ; Gallardo, R. Karina ; McCracken, Vicki A. ; Yue, Chengyan ; Luby, James ; McFerson, James R.

Source: http://ageconsearch.umn.edu/record/170439?ln=en







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