Understanding Consumer Needs through Market ResearchReport as inadecuate

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Assistive Technology Outcomes and Benefits, v5 n1 p4-18 Fall 2008

The purpose of this article is to demonstrate how existing market research in the assistive technology (AT) field can be leveraged to create new solutions and to help those solutions reach wider markets. To do so, we discuss market research projects, focusing on seminal activities that have occurred in the assistive and learning technology field; present a collaborative market research activity involving the National Center for Technology Innovation and AbleNet[R], Inc.; and offer suggestions for how an organization with little or no experience with market research can initiate such activities. As demonstrated in this article, findings deriving from market research activities can be used to benefit individual corporations responsible for conducting market research as well as the broader AT community. (Contains 3 tables and 2 figures.)

Descriptors: Assistive Technology, Marketing, Research, Needs, Institutional Cooperation, Organizations (Groups), Administrator Attitudes, Interviews, Alignment (Education), Technology Uses in Education, Educational Legislation, Federal Legislation, Financial Support, Educational Research, Resources

Assistive Technology Industry Association and SEAT Center. Available from: SEAT Center, Special Education, Illinois State University, Campus Box 5910, Normal, IL 61790. Tel: 309-438-7811; Fax: 309-830-0999; e-mail: atob[at]atia.org; Web site: http://www.atia.org/i4a/pages/index.cfm?pageid=3305

Author: Overton, Cynthia; Volkman, Cheryl; Silver-Pacuilla, Heidi; Gray, Tracy

Source: https://eric.ed.gov/?q=a&ft=on&ff1=dtySince_1992&pg=5593&id=EJ884364

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