WPŁYW WYRÓŻNIKÓW JAKOŚCI NA ZACHOWANIA KONSUMENTÓW MIĘSA Report as inadecuate




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The aim of the study was to identify and prioritize the most important characteristics affecting consumerassessment of the quality for different types of meats and fish, as well as the impact of these traits onthe process making a decision to purchase meat and fish. The research material came from nationwidequantitative survey conducted in 2012 on a sample of 1,500 respondents Polish adult population in 16provinces, proportion to the number of their inhabitants. Polish consumer , despite changing over the years,consumption patterns and habits nutrition, it is still a supporter of pork, which is about 60% of total meatconsumption. Was reduced beef consumption. In the years 1990-2013 increased consumption of poultry meatwith nearly 20 kg/person/year. One of the determinants influencing the consumer behavior with respect tomeat is its quality, especially way of perceiving, characterization and evaluation by consumers. As shownthe results of a quantitative empirical study, Polish consumers rarest declared consuming venison, fish andbeef. Moreover, the other is the power of the individual characteristics consumer assessment of the qualityto take a final decision on buying meat and fish. For most consumers, the most important distinguishingfeature was general appearance. For people buying pork important feature was the content fat. Respondentspurchasing beef pointed to its price and the buyer assessed fish smell them.

Keywords: quality ; quality features ; consumer ; meat

Variant title: THE INFLUENCE OF QUALITY FEATURES ON CONSUMERS’ BEHAVIOR MEAT

Subject(s): Agribusiness

Issue Date: 2014

Publication Type: Journal Article

PURL Identifier: http://purl.umn.edu/201494 Published in: 2014

Number 1

Roczniki (Annals)

Record appears in: Polish Association of Agricultural Economists and Agribusiness - Stowarzyszenie Ekonomistów Rolnictwa i Agrobiznesu (SERiA) > Roczniki (Annals)





Author: Kosicka-Gębska, Małgorzata ; Gębski, Jerzy

Source: http://ageconsearch.umn.edu/record/201494?ln=en







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