Acceptance of a Sustainability Standard: Evidence from an Empirical Study of Future-Oriented Dairy Farmers Report as inadecuate




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As a major agricultural subsector, milk production plays an important role in the EU 28. Political decisions such as the aboli-tion of the milk quota system in 2015, highly volatile milk prices and fierce international competition have led to challenges for both farmers and dairies and a need to improve competitiveness. The concept of sustainability in the form of a produc-tion standard can be seen as a means for both dairy farmers and dairies to gain competitive advantages and meet stake-holders’ demands. Farmers’ acceptance of a sustainability standard is an important factor for its successful implementation. Therefore, future-oriented farmers are an important target group for dairies. This study investigates future-oriented dairy farmers’ acceptance of a comprehensive sustainability standard and, based on their responses, categorizes farmers into three different clusters: ‘halfhearted sustainability proponents’, ‘highly dedicated sustainability proponents’ and ‘profit-oriented sustainability refusers’. Further analysis provides insights into the determinants of farmers’ acceptance of a sus-tainability standard. The results of this study provide manifold starting points for deriving managerial implications for dair-ies and the implementation of sustainability standards.

Editor(s): Schiefer, Gerhard

Rickert, Ursula

Subject(s): Agribusiness

Farm Management

Issue Date: 2016-05

Publication Type: Conference Paper/ Presentation

DOI and Other Identifiers: ISSN 2194-511X (Other)

PURL Identifier: http://purl.umn.edu/244538 Page range: 427-441

Total Pages: 15

Record appears in: International European Forum on System Dynamics and Innovation in Food Networks > 2016 International European Forum (151st EAAE Seminar), February 15-19, 2016, Innsbruck-Igls, Austria





Author: Luhmann, Henrike ; Schaper, Christian ; Theuvsen, Ludwig

Source: http://ageconsearch.umn.edu/record/244538?ln=en



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