Linking Consumer Health Perceptions to Consumption of Nonalcoholic Beverages Report as inadecuate




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This study explored factors influencing consumers’ beverage consumption. Consumers drank greater shares of beverages perceived as healthy and, in most cases, drank smaller shares of a beverage when they perceived alternative beverages as more healthy. One exception was carbonated sugar-sweetened beverages; the share of their consumption increased as health perceptions of 100 percent juice increased and vice versa. Another important determinant of beverage consumption share was objective and subjective health knowledge. Beverage drinking habit, which was measured by whether a beverage was consumed daily or weekly, was the most significant factor in explaining a beverage’s diet share.

Keywords: beverage ; consumption ; perception ; sugar

Subject(s): Agricultural and Food Policy

Consumer/Household Economics

Food Consumption/Nutrition/Food Safety

Health Economics and Policy

Issue Date: 2014

Publication Type: Journal Article

PURL Identifier: http://purl.umn.edu/163208 Published in: Agricultural and Resource Economics Review

Volume: Prepublication Previews

Total Pages: 16

Record appears in: Northeastern Agricultural and Resource Economics Association (NAREA) > Agricultural and Resource Economics Review





Author: Kim, Hyeyoung ; House, Lisa A.

Source: http://ageconsearch.umn.edu/record/163208?ln=en



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