MOTIVES FOR FOOD CHOICE AMONG SERBIAN CONSUMERS Report as inadecuate




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People’s motives for food choice depend on a number of very complex economic, social andindividual factors. A Food Choice Questionnaire (FCQ), an instrument that measures theimportance of factors underlying food choice, was used to reveal the Serbian consumers’food choice motives by survey of 450 respondents of different age groups. A confirmatoryfactor analysis was conducted on the motive items, using 11 factors. Previous research showsthat the nutrition in Serbia is not balanced enough, and therefore the analysis of motives forfood choice is considered a useful tool for the planning of more efficient public policies andinterventions aimed at influencing healthier eating habits. Hence the results can be useful forresearchers as well as for public institutions which deal with creating the strategy of publichealth or businessmen who produce and sell food products, because knowing consumerbehaviour is necessary for product success on the market.

Keywords: food ; consumer ; motives ; Food Choice Questionnaire ; Serbia

Variant title: MOTIVI ZA ODABIR HRANE KOD POTROŠAČA U SRBIJI

Editor(s): Cvijanovic, Drago

Subject(s): Food Consumption/Nutrition/Food Safety

Issue Date: 2014-03

Publication Type: Journal Article

DOI and Other Identifiers: UDC 338.43:63 CIP 33:63(497.11) ISSN 0352-3462 COBISS.SR-ID 27671 (Other)

PURL Identifier: http://purl.umn.edu/165716 Published in: Economics of Agriculture, Volume 61, Number 1 Page range: 41-51

Total Pages: 11

JEL Codes: D91; I18; L19

Note: Original scientific paper

Series Statement: Economics of Agriculture 1/2014

UDC: 641.033:366.1(497.11)

Record appears in: Institute of Agricultural Economics, Belgrade - Serbia > Economics of Agriculture

Economics of Agriculture

Economics of Agriculture





Author: Gagić, Snježana ; Jovičić, Ana ; Tešanović, Dragan ; Kalenjuk, Bojana

Source: http://ageconsearch.umn.edu/record/165716?ln=en



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