Competing in a Mature Market: The Case of Super AM Food Markets Report as inadecuate




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The EXPO-AM supermarket entered the Rochester, Massachusetts food market using a retailing format that its parent company had used successfully in England where it went under the store banner “Super EU.” This case describes how the concept was developed and implemented in Rochester over a three year period, 2000-2003. At the time of the case, 2003, Ted Edwards, the general manager of Super AM Food Markets, has been asked to prepare a turnaround plan for the banner after it has shown poor performance.

Keywords: supermarket ; competitive advantage ; competitive rivalry ; strategy implementation ; organizational structure

Subject(s): Consumer/Household Economics

Demand and Price Analysis

Production Economics

Issue Date: Nov 01 2008

Publication Type: Journal Article

PURL Identifier: http://purl.umn.edu/53739 Published in: International Food and Agribusiness Management Review, Volume 11, Issue 4 Page range: 105-126

Total Pages: 22

JEL Codes: Q10; Q11

Record appears in: International Food and Agribusiness Management Association (IFAMA) > International Food and Agribusiness Management Review





Author: Harling, Kenneth

Source: http://ageconsearch.umn.edu/record/53739?ln=en







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