Will Computer Engineer Barbie® Impact Young Womens Career ChoicesReport as inadecuate




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Information Systems Education Journal, v10 n6 p4-14 Dec 2012

Controversy and fanfare accompanied the announcement in 2010 by Mattel, Inc. of the Barbie® doll's 126th career--computer engineer. Even though women have been and still are in a minority in the information technology (IT) and computer science (CS) fields, enough women voted for the computer engineer as the next career for Barbie® on Mattel's website that it won the overall vote, while the winning choice voted for by young girls was news anchorwoman. The discrepancy resulted in Mattel producing Barbie® dolls in both careers. This paper reports the results of a survey completed by women in the IT and CS fields regarding their attitudes about and purchases of Computer Engineer Barbie®.

Descriptors: Computer Science, Computer Science Education, Engineering Education, Information Technology, College Students, Females, Disproportionate Representation, Student Attitudes, Toys, Career Choice, Student Recruitment, Role Models, Stereotypes, Enrollment, Online Surveys

Information Systems and Computing Academic Professionals. Box 488, Wrightsville Beach, NC 28480. e-mail: publisher[at]isedj.org; Web site: http://isedj.org





Author: Martincic, Cynthia J.; Bhatnagar, Neelima

Source: https://eric.ed.gov/?q=a&ft=on&ff1=dtySince_1992&pg=2810&id=EJ1136648







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