AN EMPIRICALLY DERIVED TAXONOMY OF BRANDS Report as inadecuate




AN EMPIRICALLY DERIVED TAXONOMY OF BRANDS - Download this document for free, or read online. Document in PDF available to download.

This paper reports the results of a study designed to determine how consumers group various products into categories. Specifically, it was determined that consumers clearly perceive two types of brands: (1) manufacturers' brands, and (2) distributors' brands. While manufacturers' brands were viewed as a distinct offering, consumers did not differentiate between private brands and generics.

Subject(s): Consumer/Household Economics

Issue Date: 1984-06

Publication Type: Journal Article

PURL Identifier: http://purl.umn.edu/27926 Published in: Journal of Food Distribution Research, Volume 15, Number 2 Page range: 3-9

Total Pages: 7

Record appears in: Food Distribution Research Society > Journal of Food Distribution Research





Author: McEnally, Martha R. ; Hawes, Jon M.

Source: http://ageconsearch.umn.edu/record/27926?ln=en







Related documents