A Critical Account of the Relationship between Institutional Trust, Risk Perception, and Technology Acceptance with an Application to Genetically Modified Foods Report as inadecuate




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This article critically reflects on the widely held view of a causal chain with trust in public authorities impacting technology acceptance via perceived risk. It first puts forward conceptual reason against this view, as the presence of risk is a precondition for trust playing a role in decision making. Second, results from consumer surveys in Italy and Germany are presented that support the associationist model as counter hypothesis. In that view, trust and risk judgments are driven by and thus simply indicators of higher order attitudes toward a certain technology which determine acceptance instead. The implications of these findings are discussed.

Keywords: consumer trust ; risk perception ; technology acceptance ; genetic modification

Subject(s): Food Consumption/Nutrition/Food Safety

Institutional and Behavioral Economics

Issue Date: 2006

Publication Type: Conference Paper/ Presentation

PURL Identifier: http://purl.umn.edu/7749

Total Pages: 11

Series Statement: Seminar Paper

Record appears in: European Association of Agricultural Economists (EAAE) > 99th Seminar, February 8-10, 2006, Bonn, Germany





Author: Boecker, Andreas ; Nocella, Giuseppe

Source: http://ageconsearch.umn.edu/record/7749?ln=en







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