Franklins Ltd: The Development of Value Chain Relationships in a Fresh Produce Category Report as inadecuate




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This case describes the opportunities and dilemmas faced by managers of agribusiness firms as theycontemplate forming a strategic alliance in a fresh produce category. It challenges each of the managers toevaluate their own 'readiness to partner' and to define their expectations of their prospective partners.The case highlights that the success of strategy alliances is closely linked to how complementary the firms are interms of culture strategy and structure. Although Franklins supermarkets no longer exist in Australia, theprinciples of supply chain partnerships outlined in this case are still valid. In 2002, The Mulgowie FarmingCompany was named Woolworths Supply of the Year

Subject(s): Industrial Organization

Issue Date: Feb 12 2003

Publication Type: Working or Discussion Paper

PURL Identifier: http://purl.umn.edu/234163

Total Pages: 8

Series Statement: Paper

55

Record appears in: Australasian Agribusiness Perspectives > Papers





Author: Dunne, Anthony J. ; O-Keeffe, Michael

Source: http://ageconsearch.umn.edu/record/234163?ln=en







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