Analysis of lifestyle, innovation products, and marketing mix of product purchase decision hen’s instant omelette case study in pt eco nature multiindo Report as inadecuate




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Lilik Noor Yuliati ; Agus Maulana ;Independent Journal of Management & Production 2017, 8 2

Author: Muhammad Harun Al Rasyid

Source: http://www.redalyc.org/articulo.oa?id=449551140015


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Independent Journal of Management & Production E-ISSN: 2236-269X ijmp@ijmp.jor.br Instituto Federal de Educação, Ciência e Tecnologia de São Paulo Brasil Harun Al Rasyid, Muhammad; Noor Yuliati, Lilik; Maulana, Agus ANALYSIS OF LIFESTYLE, INNOVATION PRODUCTS, AND MARKETING MIX OF PRODUCT PURCHASE DECISION HEN’S INSTANT OMELETTE (CASE STUDY IN PT ECO NATURE MULTIINDO) Independent Journal of Management & Production, vol.
8, núm.
2, abril-junio, 2017, pp. 519-535 Instituto Federal de Educação, Ciência e Tecnologia de São Paulo Avaré, Brasil Available in: http:--www.redalyc.org-articulo.oa?id=449551140015 How to cite Complete issue More information about this article Journals homepage in redalyc.org Scientific Information System Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Non-profit academic project, developed under the open access initiative INDEPENDENT JOURNAL OF MANAGEMENT & PRODUCTION (IJM&P) http:--www.ijmp.jor.br v.
8, n.
2, April - June 2017 ISSN: 2236-269X DOI: 10.14807-ijmp.v8i2.553 ANALYSIS OF LIFESTYLE, INNOVATION PRODUCTS, AND MARKETING MIX OF PRODUCT PURCHASE DECISION HEN’S INSTANT OMELETTE (CASE STUDY IN PT ECO NATURE MULTIINDO) Muhammad Harun Al Rasyid Faculty of Management and Business Bogor Agricultural University, Indonesia E-mail: mharunalrasyid91@gmail.com Lilik Noor Yuliati Faculty of Human Ecology Department of Family and Consumer Sciences, Indonesia E-mail: lilik_noor@yahoo.co.id Agus Maulana Faculty of Management and Business Bogor Agricultural University, Indonesia E-mail: agus.maulana0508@gmail.com Submission: 16-10-2016 Revision: 21-11-2016 Accept: 08-01-2017 ABSTRACT PT Eco Nature Multiindo is a company which operating in the service and food processing.
Hens Instant Omelette is one form of innovative product that exist in Indonesia.
In Indonesia, there is no competitor of Hens product so Hens became the first of instant egg in market.
Response of consumer to this product is qui...





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