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Arif Satria ; Megawati Simanjuntak ;Independent Journal of Management & Production 2017, 8 2

Author: Ramdan Budiawan

Source: http://www.redalyc.org/articulo.oa?id=449551140008


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Independent Journal of Management & Production E-ISSN: 2236-269X ijmp@ijmp.jor.br Instituto Federal de Educação, Ciência e Tecnologia de São Paulo Brasil Budiawan, Ramdan; Satria, Arif; Simanjuntak, Megawati THE QUASI EXPERIMENTAL STUDY OF THE INFLUENCE OF ADVERTISING CREATIVITY AND EXPOSURE INTENSITY TOWARD PURCHASING ACTION WITH AIDA APPROACH Independent Journal of Management & Production, vol.
8, núm.
2, abril-junio, 2017, pp. 378-394 Instituto Federal de Educação, Ciência e Tecnologia de São Paulo Avaré, Brasil Available in: http:--www.redalyc.org-articulo.oa?id=449551140008 How to cite Complete issue More information about this article Journals homepage in redalyc.org Scientific Information System Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Non-profit academic project, developed under the open access initiative INDEPENDENT JOURNAL OF MANAGEMENT & PRODUCTION (IJM&P) http:--www.ijmp.jor.br v.
8, n.
2, April - June 2017 ISSN: 2236-269X DOI: 10.14807-ijmp.v8i2.526 THE QUASI EXPERIMENTAL STUDY OF THE INFLUENCE OF ADVERTISING CREATIVITY AND EXPOSURE INTENSITY TOWARD PURCHASING ACTION WITH AIDA APPROACH Ramdan Budiawan Faculty of Management and Business Bogor Agricultural University, Bogor, Indonesia E-mail: ramdanb@gmail.com Arif Satria Faculty of Human Ecology Bogor Agricultural University, Bogor, Indonesia E-mail: arifsatria@gmail.com Megawati Simanjuntak Faculty of Human Ecology Bogor Agricultural University, Bogor, Indonesia E-mail: mega.juntakipb@gmail.com Submission: 23-08-2016 Revision: 31-08-2016 Accept: 03-10-2016 ABSTRACT Advertisement is one of marketing communication forms made by companies to reach sales goal of certain product.
Advertising creativity is one of important factors that determine the success of television advertisement.
Furthermore, the exposure intensity is also a determining factor to make television viewers draw their attentions to television advertisements.
In this research, AIDA...





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