Farmers Markets and Location Choice for Value Added Processing Report as inadecuate

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A less examined facet of the local foods movement is the impact of the locationof the producer on the feasibility of operating as a local supplier. Obviousvariables are labor hours in travel to regional markets and fuel expenditures. Thecosts these engender is strongly related to the density of customers that arewilling or able to deal with smaller scale delivery. Whether supplying produce ora value-added food, the viability of an enterprise which hopes to diversify itsmarkets or products through a local channel is dependent on that density.Furthermore the price received varies greatly depending on whether the customeris a farmers market consumer, a local grocer or restaurant, or-as those marketsare exhausted-a distributor. With value-added products (28% of farms engaged inentrepreneurial activities are producing value –added products (Martinez 2010))the availability of alternative channels and pricing received in them isparticularly important due to the capital investment required for equipment.

Subject(s): Consumer/Household Economics

Food Consumption/Nutrition/Food Safety

Issue Date: 2013

Publication Type: Conference Paper/ Presentation

PURL Identifier:

Total Pages: 2

Record appears in: Agricultural and Applied Economics Association (AAEA) > 2013 Annual Meeting, August 4-6, 2013, Washington, D.C.

Author: Bouma, Andrea ; Durham, Catherine A. ; Goddik, Lisbeth



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