A New Framework for Evaluating Commodity Promotion Programs: What Can We Learn from Disaggregate Data Report as inadecuate




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Subject(s): Marketing

Issue Date: 2006

Publication Type: Conference Paper/ Presentation

PURL Identifier: http://purl.umn.edu/21229

Total Pages: 35

Series Statement: Selected Paper 157062

Record appears in: American Agricultural Economics Association (AAEA) > 2006 Annual meeting, July 23-26, Long Beach, CA





Author: Carman, Hoy F. ; Li, Lan ; Sexton, Richard J.

Source: http://ageconsearch.umn.edu/record/21229?ln=en







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