A Community College with Ivory Tower Pretensions: Perceptions of a New UniversityReport as inadecuate




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Canadian Journal of Higher Education, v46 n1 p156-175 2016

The ways in which a new university, the University of Ontario Institute of Technology (UOIT), was represented in local, regional, and national newspapers highlight the difficulties of identity creation for organizations. Drawing on theories of organizational identity and supplemented by interviews with UOIT's founding members, a qualitative analysis of newspaper articles about UOIT published between 2001 and 2004 demonstrates that the words and phrases used in these articles played an important role in establishing an image of UOIT that continues to impact its identity. These news reports also illustrate the complex relationships that existed between UOIT and its geographical, educational, and political contexts. Although UOIT was founded as a four-year baccalaureate degree-granting university, it was linked with its well-established neighbour, Durham College, with which it shared land and services. As a result, UOIT was viewed by some as no more than a "community college with ivory tower pretensions."

Descriptors: Community Colleges, Two Year Colleges, Higher Education, Perception, Universities, Foreign Countries, Interviews, Journal Articles, Teaching Methods, Qualitative Research, Geographic Location, Newspapers

Canadian Society for the Study of Higher Education. P.O. Box 34091, RPO Fort Richmond, Winnipeg, MB R3T 5T5, Canada. Tel: 204-474-6404; Fax: 204-474-7561; e-mail: csshe[at]cc.umanitoba.ca; Web site: http://csshe-scees.ca/publications/canadian-journal-of-higher-education/





Author: McKenzie, Sierra; King, Alyson E.

Source: https://eric.ed.gov/?q=a&ft=on&ff1=dtySince_1992&pg=70&id=EJ1098202







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