Advanced Selling: A Comprehensive Course Sales Project - Yarrington-Young, Susan; Castleberry, Stephen B.; Coleman, Joshua T.Report as inadecuate




Advanced Selling: A Comprehensive Course Sales Project - Yarrington-Young, Susan; Castleberry, Stephen B.; Coleman, Joshua T. - Download this music sheet for free. Document in PDF available to download.



American Journal of Business Education, v9 n3 p119-128 2016

A comprehensive project for the Advanced Selling course that has been tested at three universities is introduced. After selecting an industry and a company, students engage in a complete industry analysis, a company sales analysis, a sales-specific SWOT analysis, complete a ride day with a salesperson in that firm, then present their findings in a classroom oral presentation. Implications wish and suggestions for researchers and sales managers are provided as well as guidance for instructors who to use the project in their course.

Descriptors: Business Administration Education, Advanced Courses, Salesmanship, Sales Occupations, Business Skills, Student Projects, Course Descriptions, Distributive Education

Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff[at]CluteInstitute.com; Web site: http://www.cluteinstitute.com





Author: Yarrington-Young, Susan; Castleberry, Stephen B.; Coleman, Joshua T.

Source: https://eric.ed.gov/?q=a&ft=on&ff1=dtySince_1992&pg=1&id=EJ1106015







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