Gustos y preferencias de los consumidores que compran hongos comestibles en supermercados de mérida, yucatán, méxico Report as inadecuate




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Manuel Rejón Ávila ; Anel Flores Novelo ;Revista Mexicana de Agronegocios 2011, XV (28)

Author: Ligia Ancona Méndez L

Source: http://www.redalyc.org/


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Revista Mexicana de Agronegocios ISSN: 1405-9282 aarras@uach.mx Sociedad Mexicana de Administración Agropecuaria A.C. México Méndez L, Ligia Ancona; Rejón Ávila, Manuel; Flores Novelo, Anel GUSTOS Y PREFERENCIAS DE LOS CONSUMIDORES QUE COMPRAN HONGOS COMESTIBLES EN SUPERMERCADOS DE MÉRIDA, YUCATÁN, MÉXICO Revista Mexicana de Agronegocios, núm.
28, enero-junio, 2011, pp.
557-565 Sociedad Mexicana de Administración Agropecuaria A.C. Torreón, México Disponible en: http:--www.redalyc.org-articulo.oa?id=14115904010 Cómo citar el artículo Número completo Más información del artículo Página de la revista en redalyc.org Sistema de Información Científica Red de Revistas Científicas de América Latina, el Caribe, España y Portugal Proyecto académico sin fines de lucro, desarrollado bajo la iniciativa de acceso abierto Quinta Época.
Año XV.
Volumen 28.
Enero-junio del 2011. GUSTOS Y PREFERENCIAS DE LOS CONSUMIDORES QUE COMPRAN HONGOS COMESTIBLES EN SUPERMERCADOS DE MÉRIDA, YUCATÁN, MÉXICO Ligia Ancona Méndez L1, Manuel Rejón Ávila2, Anel Flores Novelo3 Preferences of mushrooms consumers in the supermarkets of Mérida, Yucatán, México ABSTRACT During the first half of 2008, a researching study was done through interviews for some purchase department employees of selected supermarkets, as well as the people that acquire mushrooms “Pleurotus Ostreatus” and other edible mushrooms in Mérida, Yucatán.
This study was done with the purpose of identifying their consumer behavior, consumption and to understand how the product is perceived in the supermarket shopping area.
The collected data was processed using the percentages technique. It found that the majority (75 %) of respondents had mid-higher and higher education, also 50% were from Yucatan and the remaining percentage from other states in Mexico.
The market segment consists mainly of women (65%), in relation to men (35%).
The main reasons for purchasing include statements of the nut...





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