Capítulo 5. Conclusion- Perceptions and misconceptions of the German people about Mexico and Mexican products - Departamento de Administración de Negocios Internacionales.Report as inadecuate




Capítulo 5. Conclusion- Perceptions and misconceptions of the German people about Mexico and Mexican products - Departamento de Administración de Negocios Internacionales. - Download this document for free, or read online. Document in PDF available to download.

Capítulo 5. Conclusion- Perceptions and misconceptions of the German people about Mexico and Mexican products - Departamento de Administración de Negocios Internacionales. - Licenciatura en Administración de Negocios Internacionales. - Escuela de Negocios y Economía - Universidad de las Américas Puebla.

Author: Abrego Raigadas, Virgilio

Source: http://catarina.udlap.mx/


Teaser



71 Conclusion People have beliefs about countries and these beliefs create an image that can be used to attract more people to a product by making the product more attractive with features related with the country that best matches the product.
Foreign branding is a strategy that could help increasing sales in a variety of different industries and products within these industries. Analyzing the country of Mexico, it was found that Germans associate Mexico with hedonic products more than anything else.
When they think on Mexico, they think of a beach with warm weather, friendly people, and a place to have fun.
They also think in the current problems from Mexico like the drug dealing, corruption crime, and insecurity.
When they think of products, almost all of them think of food, especially food related with corn.
They don’t think of an industrial manufacturing country. Mexicans brands and companies are not very popular in Germany and not all the Germans think that German branded products produced in Mexico have the same quality as those produced in Germany.
However the Germans that were in Mexico have a more positive image of the country.
For the non-food products, taking account the four dimensions of Country Image, Mexico is not very good rated but it is also not poorly rated.
For being a Latin-American country it is very well rated in comparison to Colombia and Brazil. The Mexican landscape is very diluted in German minds.
Germans don’t associate it with other landscapes than a desert.
However, they think of Mexican beaches, but not in Mexican mountains, forest, or rainforest.
They also do not know all of the different kinds of cities that can be found in Mexico.
The people that have been to the country have a very different view of how the country is and have a better knowledge of that country. 72 Most of the Germans like “Mexican food” a lot, but they do not know what it really is. They confuse the Mexican cuisine with the popular Tex-Mex cuisine and...






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